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THE COMPLETE PROJECT LIBRARY

See how better systems
move work forward.

Real systems from agency, client, and in-house work. Each breakdown explains the problem, the build, and what the evidence supports.

10 of 10 projects
SIGNALS & QUALIFICATIONSHIPPED

Signal radar

Find companies describing a problem in public. Qualify the account and carry the source into outreach.

Internal · Partner In Publishing · 2026
Claude CodeTrigify MCPApollo
REVENUE OPERATIONSSHIPPED

Lead routing + AI enrichment

Replace an unowned form queue with enriched leads, territory-based assignment, and a clear acknowledgment.

Client delivery · Reference-database publisher · 2026
ZapierGoogle SheetsGPT-4o-mini
SIGNALS & QUALIFICATIONSHIPPED

Account segmentation framework

Separate the buying motion from deal value. Check the targeting framework against what actually closed.

Internal · Partner In Publishing · 2026
HubSpotApolloDeal analysis
OUTBOUND & REVOPSSHIPPED

An ABM platform, built from zero

Build the infrastructure, targeting, engagement playbooks, and operating rules behind a repeatable outbound motion.

Internal · Partner In Publishing · 2026
ClayInstantlyHubSpot
AI & INTELLIGENCESHIPPED

Client intelligence dashboard generator

Turn client-call transcripts into an eight-tab briefing built for a five-minute read before the next conversation.

Client delivery · Reference-database publisher · 2026
ClaudeJSXTranscript analysis
LIFECYCLE & REVOPSSHIPPED

Nurture & lifecycle architecture

Give every contact clear entry, exit, and suppression rules across sales, onboarding, and marketing.

Prior role · Fullbay · 2022–2025
Marketo EngageLead scoringCRM sync
SIGNALS & QUALIFICATIONSHIPPED

Open-role detection engine

Use live hiring activity to find accounts with a dated, verifiable reason for a conversation.

Own initiative · Partner In Publishing · 2026
ApolloClayClassification design
AI & INTELLIGENCEIMPLEMENTED

Company-wide AI enablement

Build useful work first, then give the team the training and context to operate it themselves.

Internal · Partner In Publishing · 2026
Claude EnterpriseTraining designKnowledge systems
AI & INTELLIGENCESHIPPED

Executive content engine

Connect timely market topics with an executive’s actual point of view, with a source line on every draft.

Client + internal · Online university & Partner In Publishing · 2026
Claude CodeTrigifyVoice analysis
ARCHITECTURE PROPOSALDESIGNED, NOT SHIPPED

AI speed-to-lead architecture

A costed proposal connecting visitor identification, CRM checks, enrichment, and live account research.

Prior role · Fullbay · 2022–2025
SalesforceClayExa